Sunday 25 August 2013

Postive Or Negative? (1)

-Effects of Electronic Media.



Electronic Media or for that matter print media is neither benign or bane by itself. The effect lies in the way it is used. If used to, exploit it can result in harm and destruction of highest magnitude. If used to inform and spread knowledge without bias it can immensely help in building a nation.

The case in point is Electronic Media of Pakistan. No meaningful discussion, however, is possible without briefly reviewing history of its birth and present position of strength.
Though birth this media can be traced back to President Ayub’s period. It emerged in its present form in the period of President Pervaiz Musharraf. No matter, what the present Media Mughals proclaim or anti Musharraf Anchors say, this media was allowed absolute freedom under Musharraf. Both, Dictators or not, were highly forward looking individuals striving to take the country on the path of progress and prosperity. President Zia another so called Dictator had a regressive attitude and suppressed all forward looking movements. All three of them had high and low points during their administration but that is not presently under discussion.

 
Presently the aim is to examine their contribution to growth or suppression of Electronic Media. Initially Electronic Media was contributing in the field of entertainment only. News however was controlled as there was one operating channel which was Government owned. It never the less produced excellent entertainment. In Zia’s period restrictions were placed also on entertainment segment, in the name of modesty, and Islamic values particularly on Television plays.
A paradox existed as there were no restrictions on the films being shown on wide screen in Pakistan. Zia’s personal penchant for Indian Movies is well known. It was in Musharraf’s period that complete freedom was allowed to this media which resulted in a mushroom growth of television channels.




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